[HCDX] Re: [Swprograms] Re: Why is BBC World Service reducing its short wave provision?

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

Hi again....

I thought my statements that came after that backed it up, but...

Of course, if an audience has more alternatives, then each of the 
alternatives will be shared.  And that will reduce what was once the 
only medium to some fraction of the whole.  So?

Also if you shut off shortwave to whole regions of the world (I think I 
mentioned North America and Australasia--not just NA; but you could add 
Europe as well); of course your shortwave audience will decline.  So?

My point is that--yes, reduce the resources you devote to that formerly 
single means (ie: shortwave) in a measured, practical way.  But turn it 
off completely to a region?  Why?  There is so much excess capacity on 
shortwave relay transmitters that time can be bought for one frequency 
close in to the target area for peanuts.  And by keeping some 
capacity--even limited capacity--you continue to serve your 
audience...ALL of it.

No, I'm sorry.  The evidence at hand says that this is a campaign on 
the part of the BBC, not merely a reaction to changing realities on the 
ground.

I do heartily agree with your last paragraph.

John

On Sunday, March 20, 2005, at 08:46  AM, Mike Barraclough wrote:

>
>
>> John Figliozzi <jfiglio1@xxxxxxxxxxxx> wrote
>
>>
>> Complete and utter b.s. IMHO.
>>
> Which part?? What evidence do you have to contradict the initial 
> statement
>
> "Short wave listening around the world is declining"
>
> on which the rest of the BBC statement is based?  You only cover the
> situation in North America whereas most of the shortwave audience has 
> always
> been outside of North America.
>
> My view is that it is true that there is more listening to 
> international
> radio on local FM relays, by satellite and via the internet. More and 
> more
> people are also accessing broadcasters from outside their native 
> country by
> means of satellite television.
>
> The case for retaining shortwave is that it can be heard on a cheap 
> portable
> radio and the broadcaster has control of the means of transmission, 
> internet
> sites can be blocked and local FM relays can be taken off the air by 
> local
> governments usually at the very point, a local crisis,  that their 
> citizens
> would need independent news reports.
>
> Mike
>
>
>
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