[HCDX] BBC Bengali audience increases

["Md. Azizul Alam Al-Amin" <alamin@xxxxxxxxxxx>]

BBC Bengali audience increases:
The BBC's weekly audience in Bangladesh has increased by 2.6 million in the 
past year, giving BBC Bengali 13 million, according to a survey conducted 
by an independent market research agency in Bangladesh. The growth is 
mostly driven by the increase in rural listening, and represents a strong 
recovery from the audience drop in 2003 following the Iraq war. This latest 
survey reveals that the vast majority of those who have ever listened to 
the BBC more than 80 per cent - consider it to be trustworthy. Sabir 
Mustafa, Acting Executive Editor of Asia and Pacific Region, BBC World 
Service, said: "I am delighted that the hard work and expertise of our 
programme makers has paid off. "There is a greater emphasis on making 
livelier, more interactive programmes, while maintaining the BBC's high 
editorial standards. "We dedicated ourselves to winning our listeners back, 
and it's great to see this result." Alan Booth, Controller of BBC World 
Service Marketing Communications and Audiences, added: "The BBC is by far 
the strongest international media brand in Bangladesh. It is a major market 
for us. "What we have learnt since 2003 is how quickly we can be affected 
by global events. What is reassuring is how rapidly we have recovered 
ground and won back our listeners. "These results are even more impressive 
against the backdrop of the general decline in radio audiences across urban 
areas in Bangladesh, as more people turn to TV." Performance of BBC Dhaka 
FM has also improved in the past year, with over half of the BBC's 700,000 
strong audience in Dhaka City being delivered by FM, up from 31 per cent in 
2003. The research was commissioned by MORI and was conducted between 
December 2004 and January 2005 by an independent research agency in 
Bangladesh. 2,010 interviews were conducted, using random probability 
sampling among the general public aged 15 and over. (Source: BBC Press 
Release, 20 April, 2005)

Best Regards,

MD. AZIZUL ALAM AL-AMIN
BANGLADESH 
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