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[HCDX] Nick Knowles launches BBC radio amnesty for Africa
Nick Knowles launches BBC radio amnesty for Africa :
On 6 July 2005, the BBC launches a radio amnesty in aid of African
nations fronted by presenter Nick Knowles - in which listeners can receive
discounts on DAB radios.
The BBC's digital radio team and BBC Radio Five Live have teamed up with
manufacturers and high street retailers across the country to offer
listeners a discount of 10% on a new digital radio, when they trade in
their portable FM sets.
The old sets will then be reconditioned and sent to Somalia and south
Sudan, where they will be distributed by the BBC World Service Trust.
The amnesty starts on 6 July and lasts until 26 July, during which time
Five Live will support the project on air and around a thousand stores up
and down the country will take part.
Nick Knowles already recognised for his work with Comic and Sport Relief -
is promoting the campaign on behalf of the BBC and will be raising the
project's profile.
"A disused radio set, gathering dust in a spare room in Tunbridge Wells,
could end up making a real difference to a family in Somalia," says Nick.
"Every set that is traded in will help the educational projects the World
Service Trust runs in Africa."
Simon Nelson, Controller of BBC Radio & Music Interactive, says: "We're
delighted to be working with retailers, manufacturers and the World Service
Trust on this project.
"Everyone involved benefits from this initiative: consumers get a discount,
DAB radios sales will increase, and it all helps to support some of the
fantastic work the World Service Trust is doing in Africa."
Retailers will accept battery-powered FM/AM radios (not hi-fi separates or
mains only sets), which will be reconditioned, fitted with new batteries
and shipped for distribution by the BBC World Service Trust and its
partner, the African Educational Trust (AET).
The trust and the AET will use the radios to further their work on the
Somalia Distance Education for Literacy project - or 'Radio Teacher' -
which offers education to men and women who have grown up during civil war
with no chance of schooling.
There is a shortage of Somali teachers and there are few western
volunteers, so the only choice is to use the mass media.
Radio is by far the most widespread medium in Somalia, with the BBC Somali
Service by far the most popular broadcaster.
The project teaches literacy through discussions of issues like human
rights, health and environmental protection, and has been a great success,
with 10,000 people registering for the first teaching cycle.
Given the success of the first phase of literacy training in Somalia, the
series is now being run for a second time, with a further 7,000 students
signing up.
The BBC World Service Trust and AET are also planning to replicate the
literacy project for the south Sudanese audience and are also exploring the
possibility of training farmers and teachers using similar techniques.
The more radios made available to audiences in Somalia and Sudan, the more
students will be able to benefit from these projects.
Listeners should call 08700 100 500 or visit bbc.co.uk/digitalradio for
further details.
Five Live is available on 909 and 693 AM and on DAB digital radio, digital
television and online at bbc.co.uk/fivelive.
Notes to Editors
Retailers supporting the project include John Lewis Partnership, Currys,
Dixons, Comet and leading independent retailers through RETRA (Radio,
Electrical and Television Retailers Association).
Manufacturers offering a discount are Roberts Radio Ltd; Pure Digital; Sony
and Panasonic.
Reconditioning of radios will be carried out by Simply Radios.
Duracell will be providing batteries for all the reconditioned sets.
(BBC Press Release 15.06.2005)
Best regards,
MD. AZIZUL ALAM AL-AMIN
E-65, GOURHANGA, GHORAMARA
RAJSHAHI-6100
BANGLADESH
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