[HCDX] Australian commercial radio posts strong ad growth

["Md. Azizul Alam Al-Amin" <alamin@xxxxxxxxxxx>]

Australian commercial radio posts strong ad growth:
(15 July 05)

Australia's commercial radio industry is continuing to perform well in 
attracting advertising revenue with the latest PricewaterhouseCoopers Radio 
Revenue Performance figures showing an increase of about 11 percent for the 
past financial year.
Chief Executive Officer of Commercial Radio Australia, Joan Warner, said 
this figure followed two years of strong growth with an increase of about 
12 percent for the financial year ending June 2004 and about five percent 
for the year ending June 2003.
"Attracting consistent growth over several years is indicative of a strong 
performance by the commercial radio industry and reflects the medium's 
effectiveness and efficiency for advertisers," Ms Warner said.
"The US$45 million (AU$60 million), three-year advertising campaign which 
promotes the benefits of advertising on radio has been a contributing 
factor in raising the awareness about radio and has been very effective for 
the industry," she added.
PricewaterhouseCoopers Radio Revenue Performance figures for the five main 
capital cities show all markets achieving good growth for the past 
financial year with the strongest being Perth (up 15.7 percent); Melbourne 
(up 14 percent); Brisbane (up 13 percent); Adelaide (up 10 percent); and 
Sydney (up 7.78 percent).
Ms Warner said an analysis of the figures showed that growth was strongest 
for the first half of the financial year but the industry was confident 
that positive growth would continue for commercial radio. (ABU Website)

Best regards,

MD. AZIZUL ALAM AL-AMIN
E-65, GOURHANGA, GHORAMARA
RAJSHAHI-6100
BANGLADESH
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