[HCDX] BBC Swahili launches website that 'speaks boldly' about sex
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[HCDX] BBC Swahili launches website that 'speaks boldly' about sex



BBC Swahili launches website that 'speaks boldly' about sex:
(Press Release 3 August, 2005)

BBC Swahili and the BBC's international charity, BBC World Service Trust, 
have launched a Swahili language website which aims to break down taboos 
and myths around sex and sexuality and reach a wider, younger 
audience  available at bbcswahili.com.
Kimasomaso, which means "speak boldly", is named after the award winning 
BBC Swahili magazine radio programme and features the latest edition of the 
radio programme together with in-depth features, personal stories and advice.
At the heart of Kimasomaso are the voices of young diarists who share their 
personal experiences through their audio diaries which are also available 
online.
Visitors can take a journey with a pregnant teenager or a young person 
going through the process of having an HIV test to discover how they cope 
with their everyday lives, how they come to the decisions they make and how 
they see their future.
Other topics range from violence against women and the influence of rap 
music on young people to how to use a condom and how communities are 
preparing young girls for marriage.
A glossary on sexual and reproductive health for young people can also be 
found on the site.
The BBC commissioned African illustrator Tayo Fatunla to give Kimasomaso 
online a young, contemporary feel.
He is an experienced artist with a portfolio of work for national 
newspapers and magazines in Africa and the UK.
Tido Mhando, Head of the BBC Swahili Service, said: "By uniting our radio 
programme with the trust's online site we can further widen our access to 
young audiences.
"Talking openly about sexual health remains a taboo in East Africa but this 
way we hope to help young people make sensible life decisions."
Keith Ricketts, Projects Manager for the BBC World Service Trust, added: 
"Kimasomaso online is the perfect medium for reaching young people in East 
Africa who cannot tune into the radio programme but need and want this 
vital, potentially life-saving information.
"Now they can hear the programme and read the accompanying features in 
their own time and, most importantly, in their own language."
Kimasomaso was awarded a silver medal at the New York Festivals Radio 
Programming and Promotion competition in 2004.
The programme was judged on its production values, organisation, 
presentation of information, creativity and use of the medium.
Listeners can email their questions to kimasomaso@xxxxxxxxx, send messages 
by text to: + 44 77 86 202 005, or by writing to: Kimasomaso, P.O Box 
58621, Nairobi, Kenya.

Notes to Editors
BBC Swahili is the window to Africa and the world bringing accurate and 
up-to-date information to listeners in East and Central Africa with news 
and current affairs, sports, entertainment and features, every day, seven 
days a week.
For text and audio, go to bbcswahili.com.
BBC World Service Trust is a registered charity established in 1999 by BBC 
World Service.
It promotes development through the innovative use of media in the 
developing world.
The trust currently works in 25 countries worldwide tackling health, 
education and good governance.
BBC World Service broadcasts programmes around the world in 43 languages 
and is available on radio and online. It has a global audience of 149 
million listeners.
BBC World Service is available globally on short wave; on FM in 144 cities; 
and selected programmes are carried on around 2,000 FM and MW radio 
stations around the world.
The BBC World Service websites receive over 330 million page impressions 
every month. (BBC Press Release 3 August, 2005)

Best regards,

MD. AZIZUL ALAM AL-AMIN
E-65, GOURHANGA, GHORAMARA
RAJSHAHI-6100
BANGLADESH
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