[HCDX] Radio Mirchi marches into south India

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

Radio Mirchi marches into south India

Radio Mirchi marched into the southern states of
Karnataka, Tamil Nadu, Andhra Pradesh and Kerala on
Friday as the curtain came down on the second phase of
bidding for private FM radio. 

With the final round of bidding, government has sold
about 280 radio stations across 91 cities, assuring it
of revenues of around Rs 1,100 crore.

The second phase, which saw aggressive bidding by most
of the players, gathered much interest after the
government laid out a revenue share regime for it
against the license fee structure of the first phase
which proved to be disastrous. 

Spread over five rounds, Phase II saw not only
existing players bidding for new cities, but also new
entrants like Adlabs of Anil Ambani and HT Music &
Entertainment win licenses. 

A new entrant, Century Communications bagged six
cities ? Mangalore, Gulbarga, Rajamundry,
Tirunelvelli, Tuticorin and Warangal ? for Rs 3.56 crore.


		
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