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[HCDX] Radio Mirchi goes on air in Hyderabad



Radio Mirchi goes on air in Hyderabad

[ Wednesday, April 19, 2006 11:42:30 pmTIMES NEWS
NETWORK ]
 
MUMBAI: Entertainment Network (India) Ltd on Wednesday
informed the BSE and NSE that it had launched its new
FM radio station in Hyderabad under the popular brand
name, Radio Mirchi. 

Radio Mirchi 95 FM Hyderabad is the 10th station of
ENIL to start operations. The station went on-air at
6:00 am, with southern superstar Chiranjeevi being the
first sound on the station. 

Radio Mirchi 105 FM Jaipur and Radio Mirchi 93.3 FM
Bangalore went on air on April 17, 2006. Radio Mirchi
Jaipur, Bangalore and Hyderabad have thus become the
first private FM radio stations to go on-air under
Phase-II of radio privatisation. 

In the Phase II bidding process over 250 frequencies
across 90 cities were successfully auctioned in a
process that lasted 5 weeks in January and February
2006. ENIL was successful in winning 25 licences in
addition to the 7 stations it already operates.  

AP Parigi, CEO, said with these back to back launches,
ENIL had managed to demonstrate its project management
capabilities. Adding that in all three stations
detailed market research was carried out to provide
inputs to programming so that the station reflected
the tastes and aspirations of each city. 

http://timesofindia.indiatimes.com/articleshow/1496914.cms

Regards & 73?s
Mukesh Kumar
MUZAFFARPUR 
INDIA.



		
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