[HCDX] Worldspace Satellite Radio widely accepted by radio listeners in India

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

The latest radio technology, `Worldspace Satellite
Radio', has seen a wide acceptance among Indian radio
listeners and an increase of 50 per cent in the
subscription of this satellite radio service. 

Worldspace had 21,000 subscribers in March 05, which
saw a five fold increase to 74,574 in the fourth
quarter of same year and another 50 per cent by march
06 to stand at a base of 1,11,723 subscribers. 

"The growth in subscriber base can be attributed to
three factors, an extensive communications campaign
and a raising awareness for the concept of satellite
radio, growing appreciation of the USP of the
satellite radio medium in India and an aggressive
promotional campaign," Wordspace Satellite Radio
managing director, Shishir Lall told mediapersons. 

The festive offer launched in October 2005 with
revised rates on subscription and the entry level diva
receiver helped us penetrate the market and get people
to sample the Worldspace service, he added. 

Increasing the penetration is still a challenge to the
company and the primary goal would be to educate
people on the value proposition offered by satellite
radio as a medium and is undertaking an integrated
communications campaign fronted brand ambassador A R
Rahman, said Lall. 

Currently the service is available in 22 locations
across the country with the metro markets of Mumbai,
Delhi, Chennai, Kolkata, Hyderabad and Kochi tuning in
large numbers. 
=======================
Source:http://www.zeenews.com/znnew/articles.asp?rep=2&aid=321538&ssid=54&sid=BUS
=======================


+++++++++++++++++++++++++++ 
   Jaisakthivel 
  Chennai, India. 

     
   
   



		
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