[HCDX] World Cup Cricket reports on WRMI

["Dino Bloise" <dbloise@xxxxxxxxxxx>]

MIAMI (March 5, 2007) - Cricket fans throughout North and South America will
be able to keep abreast of the upcoming Cricket World Cup in the West Indies
by listening to shortwave radio. Radio Miami International, also known as 
WRMI,
will offer one-minute "World Cricket Today" reports twice daily for seven
weeks, beginning Sunday, March 11 and continuing through the end of the
16-nation, 51-match tournament on April 28.

The World Cup is held every four years to determine the top one-day cricket
team on the globe. The West Indies won the inaugural World Cup in 1975 in
England. Australia has won the past two competitions, including the most 
recent
event four years ago in South Africa. Canada will join the West Indies and
Bermuda as the three Western Hemisphere sides among the 16 countries 
represented.
This year's competition will be staged in nine different Caribbean nations.
Cricket is played and watched by more people worldwide than baseball.

"World Cricket Today" will be beamed to Latin America and the Caribbean on
WRMI's 9955 kHz frequency at 1230 UTC, and again to North America on 7385 
kHz at
1530 UTC (in addition to live audio streaming on the station's website at
www.wrmi.net). It will be hosted by Seattle native Bruce Baskin, a cricket
enthusiast who has radio experience dating back 30 years. "This is a great
opportunity to reach a lot of people throughout the continent," Baskin says. 
"WRMI will
give cricket tremendous exposure in the United States and Canada, where the
game has almost no media presence at all. Listening to cricket results on
shortwave is a longtime tradition in many countries, but this will be a 
first-time
effort in the United States."

WRMI, which first signed on in 1994, alternates its 50,000-watt signal
between North and South America. The station is on the air 24 hours a day 
with an
eclectic format including Spanish, religious and international news 
programming
in addition to its "Viva Miami" show. WRMI general manager Jeff White 
doubles
as president of the National Association of Shortwave Broadcasters.

There are more than 60 million shortwave radios in circulation worldwide, 
and
one factory in China reportedly produces 300,000 of them per month to meet
the demand for more. It is not uncommon for a WRMI broadcast to be heard
simultaneously on five continents.

------------------

For more information on World Cup Cricket Today, contact Bruce Baskin at
wrmi.radio@xxxxxxxxxxx

(Dino Bloise, FL, USA)

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