[HCDX] Radio Australia plans India launch

[Mukesh Kumar <thecosmosclub@xxxxxxxxxxx>]

Radio Australia plans India launch   
      
Summary: Australia's public broadcaster, the
Australian Broadcasting Corporation (ABC) is planning
to launch Radio Australia into India this year,
according to ABC managing director Mark Scott. The
announcement was part of wide ranging changes to the
ABC's international division announced yesterday.    
      
Full Story : Australia's public broadcaster, the
Australian Broadcasting Corporation (ABC) is planning
to launch Radio Australia into India this year,
according to ABC managing director Mark Scott. The
announcement was part of wide ranging changes to the
ABC's international division announced yesterday. 

ABC's International division will now include Radio
Australia, Australia Network and International
Projects. 

"There are opportunities to improve the effectiveness
of our services to Asia and the Pacific through
greater collaboration and this new division will help
to achieve that", Scott said. 

"Our aim is to both grow our own audiences; and to
ensure the ABC makes a positive contribution in
working with other broadcasters to develop effective
media in the region. 

"This division will build on the success of Australia
Network and Radio Australia in delivering content to
international audiences that builds an awareness of
Australia and Australian attitudes. 

"Radio Australia continues to increase its reach with
a launch into India scheduled for 2007, while
Australia Network reaches in excess of 12 million
viewers per month, with its mix of news, current
affairs, education, lifestyle, drama and sport now
available in 20 million homes across Asia, Pacific and
the Indian sub-continent. 

"This division will also be accountable for the ABC's
increasing role in the delivery of support for
broadcasters in the Asia-Pacific regions through
specialist advice and technical assistance, mentoring
and training activities. The most significant of these
activities are funded by Australia's development
assistance agency, AusAID. 

"Clear accountability for these contracts, and
Australia Network contract with the Department of
Foreign Affairs and Trade, will be maintained under
these new arrangements."

Mr Scott said the new division of ABC International,
Corporate Strategy and Governance would also be
responsible for other corporate strategy and
governance support functions. 

The restructure includes the appointment of current
Director, Corporate Strategy and Communications,
Murray Green, as Director, ABC International,
Corporate Strategy and Governance. Current Chief
Executive of Australia Network, Ian Carroll will
become the Director, ABC Innovation. 

Via www.indiaradiobulletin.com

Regards & 73?s
Mukesh Kumar
The Cosmos Club
Muzaffarpur 
INDIA.



		
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