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[HCDX] Hawaii - Oahu gets another dose of sports radio



KUPA 1370 Reactivated

Oahu gets another dose of sports radio
THE talk was all Bill Walsh all the time on the sports radio station 
yesterday afternoon. 
Yes, it was probably on the sports station you're accustomed to 
listening to, but it was also on KUPA-AM 1370. 
The long-silent KUPA is broadcasting the national network programming 
of Fox Sports Radio. 
Utah-based Broadcasting Corp. of America bought the station two years 
ago for $650,000 from another Utah company. 
 
The station has a long history of call-letter changes, despite being 
mostly off the air since Hawaii Public Radio Inc. sold it in 2002. 
Broadcasting Corp. President Nathan Drage, an attorney, at first 
thought he might put Hispanic programming on the station. By the time 
his purchase closed in April of 2006, however, he was thinking about 
sports programming -- and sports it is. 
He could not be reached yesterday to provide details, such as the 
studio or transmitter locations or whether he intends to put local 
programming on the air. 
At least four Oahu radio stations now traffic in sports talk: KUPA, 
KKEA-AM 1420; KUMU-AM 1500; and KORL-AM 1180. 
KKEA, branded as "Honolulu's ESPN Radio 1420 AM," has been doing 
sports-talk the longest and its morning show, hosted by veteran 
sports-talker Bobby Curran has a devout following. 
KUMU has recently rounded up a variety of well-known morning show hosts 
to go head-to-head against KKEA, including Jim and Kanoa Leahey, 
attorney and sports fanatic Jeff Portnoy and another duo -- Bob Hogue 
and Jai Cunningham. Longtime broadcaster John Noland recently joined 
KUMU in the afternoons, where his part-sports show is up against 
another local sports show on KKEA. 
KORL's sports block was added last year in a time brokerage agreement 
with Starcomm Wireless. Its programming airs from 6 to 10 p.m. Monday 
through Friday and from 5 to 10 p.m. Saturdays, according to the KORL 
Web site. 
At the moment, the difference between KUPA and its sports-spewing 
brethren is that the stations also sell blocks of time for other types 
of programs.
http://starbulletin.com/2007/07/31/business/engle.html
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