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[HCDX] Schedule rejig for BBC Asian Network



Schedule rejig for BBC Asian Network
http://www.guardian.co.uk/media/2008/apr/16/bbc.radio?gusrc=rss&feed=m
edia

BBC Asian Network has unveiled a new weekend schedule as part of the 
first changes introduced to the digital radio station by controller Andy Parfitt.

Tommy Sandhu will present the network's first weekend breakfast show on 
Saturday and Sunday, with a new request show fronted by Asian Network 
DJ Murtz replacing sports show Kickin' Off on Saturday afternoons.

Raj and Pablo will present an overhauled Love Bollywood show on Saturday 
and Sunday mornings, while religious music slot Devotional Sounds is being 
moved an hour earlier, to run from 4am to 7am, to help make space for 
Sandhu's new breakfast show.

Parfitt, also controller of BBC Radio 1, 1Xtra and the corporation's 
multimedia teen offering, BBC Switch, said the changes were intended to 
"simplify and strengthen" the Asian network's offering.

Rajini Vaidynathan, who previously presented the Saturday edition of Love 
Bollywood, will remain with the station, said an Asian Network 
spokeswoman.

Raj and Pablo, who previously presented the Sunday edition of Love 
Bollywood, will now front both, starting an hour later at 9am.

Saturday afternoon sports and entertainment show Kickin' Off, originally 
presented by Nihal and now fronted by former Big Brother contestant Gos, is 
coming to an end.

An Asian Network spokesman said the changes were intended to appeal to 
a twenty- and thirtysomething market. They come into effect on Saturday, 
May 17.

The station said the new schedule would "further Asian Network's sound as 
the best mix of new and classic Asian music and entertainment on the 
radio".

Sandhu's breakfast show will give listeners "the best in Asian music classics, 
Bollywood entertainment gossip, news and sport".

Parfitt took charge of the Asian Network when Adrian van Klaveren was 
appointed BBC Radio Five Live controller in February.

He had been looking after the Asian Network on an interim basis following 
the exit of former Radio Five Live boss Bob Shennan, who had previously 
overseen the station, last year.

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