[HCDX] India: Geodesic, IDEA launch mobile internet radio service

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

IDEA Radio is built on Geodesic`s award-winning Mundu
Radio technology. This breakthrough technology,
designed and optimized for mobile operations, enables
IDEA`s 20 million subscribers to seamlessly tune into
a range of exciting entertainment channels, 24 hours a
day, without the need to carry a separate device, or
to be within the limited range of FM radio stations.

Geodesic Information Systems Ltd and IDEA Cellular, a
leading GSM Mobile Service Operator in India, has
jointly launched "IDEA Radio" - India's first true
Mobile Internet Radio service. 

IDEA Radio is built on Geodesic's award-winning Mundu
Radio technology. This breakthrough technology,
designed and optimized for mobile operations, enables
IDEA's 20 million subscribers to seamlessly tune into
a range of exciting entertainment channels, 24 hours a
day, without the need to carry a separate device, or
to be within the limited range of FM radio stations. 

IDEA Radio completely rewrites the mobile
entertainment landscape in India, by plugging the gaps
in offerings currently available elsewhere on FM radio
or other mobile offerings such as IVR based radio.
Instead of being limited to a small, repetitive
set-list of popular songs, IDEA subscribers will be
able to tune into radio stations streaming 24x7, and
listen to music in a wider variety of genres. 

Right away, those include Bollywood, Dance, Indi-pop
and Love songs, and also niche genres including
devotional music, music from the 80s and 90s, regional
music such as Punjabi and Bhojpuri, and western genres
such as Pop, Rock, Hip-hop, Jazz and much more. And
the technology is designed to scale seamlessly,
allowing unlimited channels to be added to the
offering. 

IDEA subscribers access the service through their GPRS
enabled mobile handsets. An activated, internet
enabled GPRS connection is bundled with the IDEA Radio
subscription. A one day free trial is available to
allow subscribers to experience this first-of-its-kind
offering. To avail of the offer, simply SMS the
keyword "IRADIO to 55456. Several flexible
subscription options are available, including Rs 149
per month or Rs 10 per day. 

Commenting on the partnership, Geodesic's MD, Kiran
Kulkarni said "Mobile devices are the preferred mode
of entertainment today, and the IDEA Radio
implementation is representative of Geodesic?s stated
strategy to provide innovative, revenue-enhancing
mobile solutions to service providers. We are proud to
have our Mundu Radio technology provide a competitive
edge to IDEA." 

http://www.indiainfoline.com/news/innernews.asp?storyId=59412&lmn=1

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