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[HCDX] AFrica: Radio, TV Channels Rapidly Increasing
Radio, TV Channels Rapidly Increasing
Biz-Community (Cape Town)
http://allafrica.com/stories/printable/200802290507.html
http://www.bizcommunity.com/Article/196/15/22465.html
NEWS
29 February 2008
Posted to the web 29 February 2008
Cape Town
A rapid increase in the number of radio and TV channels in Africa over the
last three years has piqued interest in the continent by international media
players. A recent report, African Broadcast and Film Markets, published
jointly by Balancing Act and InterMedia, has documented this growth.
The report - a detailed look at the state of broadcasting in 40 African
countries, including 17 in-country audience surveys - provides data and
insights broadcasters, advertisers and governments can use to find and
develop markets, increase their reach and strengthen their impact among
African audiences.
Explosion in number
The report finds that the liberalisation of radio broadcasting in many
countries has led to an explosion in the number of radio stations, particularly
those broadcasting in local languages. Known in East Africa as the
"vernaculars," these stations have been a high growth area over the last five
years. The most vivid example of this trend is in Uganda, where there are
now more than 150 radio stations, 69% of which cater to audiences in the
country's 38 different languages.
Television broadcasting outlets have also increased steeply; out of 40
markets surveyed in sub-Saharan Africa, the report finds nearly half (18)
have licensed free-to-air TV channels.
"African broadcasting is undergoing a period of major growth as more
countries are liberalising and increasing the number of channels," says
Russell Southwood, author of the report. "The level of radio and television
ownership has kept pace, also increasing very rapidly. International media
players are paying close attention to the new opportunities that are opening
up."
Rise in radio listenership
The most striking trend in terms of audiences is the rise in radio listenership.
There is a huge appetite for FM music radio; consumers also hunger for
entertainment television, says InterMedia analyst Hugh Hope-Stone.
"Africans, both sub-Saharan and North African, surround themselves with
music in cars, public transportation, shops and homes. Wherever
deregulation has taken place, multiple FM channels have emerged. Growing
cable and satellite subscriber bases suggests more people are willing and
able to pay for services," he says.
Alongside this interest in music and entertainment television, African
listeners and viewers also hunger for news (see map below). However, the
report finds they tend to trust either the new private broadcasters or NGO-
run radio and TV stations for news more than they do government-run
broadcasters. This is particularly true in North African countries such as
Morocco, Tunisia, Algeria and Egypt, where channels like Al Jazeera attract
large audiences.
Additionally, the report finds that with the introduction of competition into the
pay TV market, there are an increasing number of people with access to a
wider range of programmes than are currently available on terrestrial
television, particularly sports events, such as the UK Premiership and the
recent Africa Cup of Nations.
Further boost
These services are largely delivered by satellite, although there are now a
small number of IP-TV and cable operators. The majority of pay TV
subscribers are found in Africa's urban areas. This trend towards pay TV is
likely to receive a further boost when a number of operators introduce "triple
play"- a combination service that includes voice, internet and TV
programming services - later in the year.
The African Broadcast and Film Markets report also includes:
* an overview of the broadcast industry across the continent
* the impact of liberalisation versus state control
* the battle for pay-TV subscribers and potential market size
* the costs of local and international programming
* the digital switchover and high-definition
* the continent's mobile TV roll-out
It also has survey-based analyses of 17 countries: Algeria, Angola, Burundi,
Egypt, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal,
South Africa, Tanzania, Togo, Tunisia, Uganda and Zimbabwe.
Details are available at www.balancingact-africa.com/publications.html and
www.balancingact-africa.com/broadcast_markets.html
http://www.balancingact-africa.com/profiles/order/order_form.php
Please read my aricle on SINPO at (one line!)
http://zliangas.blogspot.com/2008/02/sinpfemo-better-signal-tech-analysis-
by.html
________________________
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........
Zacharias Liangas , Thessaloniki Greece
greekdx @ otenet dot gr ---
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
Tecsun PL200/550, Chibo c300/c979, Yupi 7000
Antenna: 16m hor, 2x16 m V invert, 1m australian loop
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