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[HCDX] Virgin Radio Sold To Times of India Publisher For $106 Million
Virgin Radio Sold To Times of India Publisher For $106 Million
http://www.washingtonpost.com/wp-
dyn/content/article/2008/06/01/AR2008060100695.html
Indian media company Bennett, Coleman & Co, owner of Times of
India newspaper, has made its biggest international buy: it has bought out
UK's Virgin Radio for about $106 million. SMG, the Scottish broadcaster,
owner of Virgin Radio (it bought the company in 2000), sold the national AM
licence and FM London licence to TIML Golden Square, a subsidiary of
Bennett Coleman, and Absolute Radio, an Irisg radio investor and
consultancy, reports FT. This is B&C's first international acquisition and
its first step towards an ambitious vision of creating a new music
entertainment brand for the UK, the story says. This deal may also be one of
the largest ever done by an Indian media company outside of India.
But, the brand name will not be part of the sale, as Richard Branson-owned
Virgin Group objected to it. Bennett Coleman competes with the Hindustan
Times group, with which Virgin Group has a joint venture in India. So, TIML
and Absolute will invest about $30 million in rebranding the station, and will
use as the multi-format and multiplatform service, with an online music
subscription service, online video and mobile apps. History of Virgin Radio is
here.
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The buyers can use the Virgin brand name for 90 days, but will have to give
it up after that. It will cost them an extra $16 million if they decide to licence
that brand name within the next two years. Bennett Coleman's media assets
include The Times of India, the world's largest-circulation English language
daily newspaper, and channels Times Now and Zoom. It also runs a radio
business under the Radio Mirchi brand.
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........
Zacharias Liangas , Thessaloniki Greece
greekdx @ otenet dot gr ---
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
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Antenna: 16m hor, 2x16 m V invert, 1m australian loop
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