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[HCDX] CVC to launch internet radio targeting Indians
International broadcaster CVC is set to launch its new online radio station, www.cvcradio.in, on Monday.
The independent radio station will offer the best music from around the globe, including all the latest international chart music as well as Hindi hits,
The company that boasts of state of the art studios in Karnataka and Australia and correspondents in 26 countries around the world, says it will have integrated live programming functioning from two different corners of the globe. Listeners will be able to respond to programmes by contacting radio jockeys by SMS or email to request songs, express views on topics and shout out to their friends. "All our programs are interactive and focus on getting the listeners involved and even sharing their opinions on air," says company spokesperson Aimee Pearce.
“CVC’s unique, hybrid sound reflects the melting pot of urban India,” says CVC’s Director Mike Edmiston. “When I have coffee at a café in Mumbai, I can drink beans from Kenya, from a cup made in China, while listening to music from the US and reading the news from all over India. The world is a fusion of cultures now and CVC mirrors that reality.”
CVC claims to have six years broadcast experience in the Asia Pacific region and believes the internet represents the future of radio. "CVC is a not-for-profit organization which is fantastic because it means we don’t have to compromise our sound with advertisements. This means that the listener gets more time to listen to their favourite RJs, express their views, hear their favourite music and get all the latest Indian and international news," says the company.
The station would also be eager to involve talented emerging artists and give them a platform to showcase their music. "We would encourage bands and musicians to get in contact with us so we can feature their music on some of our programs," says Pearce. "We take pride in being a radio station that is for all Indian youth. We wholeheartedly believe that living in a small town, does not constitute having a small mind and we provide a platform for all Indian youth to get involved and share their views in ways that they may not have had the opportunity to do before. That’s why we play a wide range of music genres and talk about a variety of different topics that affect all Indians."
CVC also hopes to raise its online profile with advertising on music sites and social networking sites that speak to young people where they are at. "We are also keen to expand our promotional strategy in the future by taking our name to the streets in a variety of different ways including the possibility of doing Outside Broadcasts," she adds.
“We’re living in a digital world. The next logical step for radio is to go beyond offering a one-way monologue and engage in an interactive conversation with listeners. The internet is the best medium to facilitate that” says Edmiston.
"CVC wants to at the forefront of internet radio. As India expands rapidly technologically, we want to make sure we have the services available to cater for the increasing number of technology-hungry young people. We want to move away from niche markets and establish ourselves as a station that is targeted and accessible to all young Indians," he concludes.
http://www.radioandmusic.com/content/editorial/news/cvc-launch-internet-radio-targeting-indians#story
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Jaisakthivel, Chennai
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